Facebook Reactions – Don’t just LIKE it. LOVE it!
Facebook has on Wednesday brought an end to the conventional Like button we all know and have grown accustomed to, and have supercharged it with something fresh and new: Reactions
Gone are the days where we simply read and scroll by a post where one of our friends are sad, since now we are able to express our heartfelt sympathy with the Sad Emoji, if say for example the family dog has passed on. For now, it is not showing up on any of our devices in South Africa, yet Facebook has said that it will take a few days to roll out this new feature globally.
How to use it?
Using this exciting new addition is extremely simple. On Desktop Browsers, the user simply has to hover over the Like button, in turn bringing up the tray with the new emojis. On mobile it is fairly similar, whereby the user holds down the Like button.
What the new emojis means?
Like (thumbs up emoji) – Nothing has changed here. Except for the icon of course.
Love (heart emoji) – For those moments when liking the post is not enough.
Wow (shocked or wide “O” mouth emoji) – This one can be used to either express awe, shock or even in response to something weird.
Haha (laughing face emoji) – Let’s hope this one brings an end to LOL comments on posts.
Sad (tear down face emoji) – Finally a way to share in the sadness of a post.
Angry (red hot scowling emoji) – Facebook refused to implement a dislike button. This one at least brings us semi-justice.
Check out this video which better demonstrates this new addition on mobile:
“ Our goal with News Feed is to show you the stories that matter most to you,” the company wrote. “Initially, just as we do when someone likes a post, if someone uses a Reaction, we will infer they want to see more of that type of post.”
So, our guess is, if you tend to use the “angry” emoji a lot, Facebook is going to bring you more news to be angry about. This is one point that has us a little boggled and we can only imagine the plethora of psychological studies the new reactions buttons will spawn. Facebook does note that using your reactions to determine posts to show you is something they are only testing, so if it doesn’t seem that useful, they may stop doing it.
“ We will initially use any Reaction similar to a Like to infer that you want to see more of that type of content. Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see,” Facebook wrote.